Upcoming Webinars

Join board-certified dermatologists Shaun Patel, MD and Stacy Chimento, MD for an in-depth clinical discussion on how the PicoWay® laser platform can deliver meaningful aesthetic results with minimal disruption for all skin tones. Moderated by Konika Schallen, MD, this session will explore the science behind picosecond technology and its role in treating skin rejuvenation*, pigmentation, melasma, and acne scars for all Fitzpatrick skin types.  
 
Through real-world case reviews and before-and-after outcomes, speakers will share practical insights from their clinical experience, including treatment approaches, parameter selection, and patient considerations. The discussion will also touch on combination treatment strategies and how to integrate PicoWay® into a growth aesthetic practice.  
 
*As defined by a reduction in wrinkles, acne scars and pigmentation.

Patients are searching, scrolling, and asking AI chatbots for recommendations before they ever call your practice, and the rules for showing up in those results are changing fast. If your marketing strategy still treats SEO, social captions, and AI search as separate boxes to check, you're already behind where 2027 is heading.
 
In this session, you'll learn:

• How AI-powered search platforms (ChatGPT, Google AI Overviews, Perplexity) are changing how patients find and evaluate practices and what ""keywords"" even mean in the evolving world of AI-powered search
• What makes a caption or piece of content ""AI-readable"" so your practice gets pulled into AI-generated answers, not just search results
• Practical, no-fluff steps to prep your website, GBP, and social content for 2027 search behavior 

You'll leave understanding exactly where to focus your time and budget next year so you're not chasing trends, you're ahead of them.