Upcoming Webinars

A successful membership program is about much more than offering discounts—it's about creating lasting patient relationships that benefit both your patients and your practice. The right membership program can help increase patient retention and create more predictable revenue if designed with a purpose.

In this moderated panel discussion, experienced aesthetic practice leaders will share how they approach membership programs, from deciding whether to launch one to revitalizing programs that have lost momentum. You'll hear practical examples of membership structures, lessons learned, strategies for improving participation, and the measurable impact memberships can have on retention, recurring revenue, and long-term practice growth.

Whether you're starting from scratch or refining an existing program, you'll walk away with ideas you can put into practice.
 

In this session, digital marketing expert Kendall Covitz, CEO & Founder of Social Med Consultants, will share a practical framework for creating a marketing calendar that keeps your practice organized, consistent, and growth-focused throughout 2027. From seasonal promotions and awareness months to educational campaigns and patient engagement opportunities, you'll learn how to strategically map out your year instead of scrambling for ideas month after month.

In this webinar, you'll learn how to:

•        Build a strategic 12-month marketing calendar that supports practice growth
•        Plan campaigns around seasonal trends, patient demand, and key awareness months
•        Balance promotional, educational, and engagement content throughout the year
•        Stay ahead of deadlines by creating a repeatable annual planning process
•        Leave with a framework you can immediately use to begin planning your 2027 marketing strategy

Whether you're responsible for marketing, managing your practice, or supporting day-to-day operations, this webinar will provide actionable planning tips and a repeatable process you can use to build a marketing roadmap that aligns with your overall business goals.