Topics include

  • Why social media is an important part of a clinic’s marketing plan
  • The different social platforms available
  • How many social channels should a clinic be aiming to use
  • Frequency of posts Post content to engage the reader Using photos and videos Planning a social calendar Hashtags and tags Measuring effectiveness

About the speaker

Wendy Lewis is the Founder & President of Wendy Lewis & Co Ltd Global Aesthetics Consultancy since 1997, a boutique communications agency in New York City.

An award-winning writer, she was the recipient of the 2017 Johnson & Johnson Award for Best Beauty Trade Journalist. Wendy is the author of 13 consumer beauty and health books including, two editions of America’s Cosmetic Doctors & Dentists (Castle Connolly Medical) and Founder and Editor in Chief of Beautyinthebag.com since 2008.

Featuring

  • Wendy Lewis
    President, Wendy Lewis & Co Ltd.