Cracking the AI Code: How to Get Your Practice Featured in Generative Search

This on-demand webinar focuses on strategies for aesthetic practices to improve their visibility in AI-driven search results. Key points included the importance of understanding and influencing answer engines like Google's AI overview and ChatGPT, the necessity of creating a clear brand profile, and updating key website pages to reflect this profile. The session emphasized the need for consistent, high-quality reviews and the importance of unique, expert content that adds value to the online conversation. Additionally, it highlighted the significance of measuring success through citations and share of voice, and the ongoing effort required to maintain high visibility in this evolving digital landscape.

What You’ll Learn

Emerging AEO Discipline
Answer engine optimization (AEO) is an emerging discipline that complements traditional SEO and focuses on influencing AI search engines like Google's AI overview and ChatGPT.

High-Quality Reviews
Consistent, high-quality reviews with detailed content are crucial for improving visibility in answer engines, with platforms like Google, RealSelf, and Yelp being particularly influential.

Substantiated AEO Profile
Creating a clear, substantiated AEO profile for your brand and updating key website pages to reflect this profile is essential for establishing authority and trust with answer engines.

Expert Content Marketing
Effective content marketing for AEO involves providing unique, expert insights in a clear, conversational tone, with proper attribution to medical professionals Measure Share Voice Regularly measuring share of voice in answer engines and adjusting strategies based on competitive analysis is necessary to maintain and improve visibility.

“Answer engines really don't know who you are and what you're all about. And they need some method, some system to reach a conclusion about your brand and your providers and when they deserve to be included in the answer. It's up to you as a brand to make those decisions, to define and shape what you want to be known for and to declare the substantiators for why you think that is a worthy reputation.”