Inside Medspa Marketing That Works: How the Glacē^™ Treatment Built Client Loyalty and Profitability

Provider experience featuring Darcey Howe, RN

The Glacē treatment has quickly proven to be more than just another facial. When launched strategically, it can drive repeat bookings, attract new clients, and generate impressive revenue for a practice. In this blog, Darcey Howe, RN, shares her first-hand experience performing the Glacē treatment, including how she helped launch it successfully, educated clients and staff, and saw strong momentum in bookings and revenue within the very first month. From presell strategies and consultation techniques to bundling, memberships, and social media, Darcey provides a practical look at how the Glacē treatment can become a high-impact treatment in any medical aesthetics practice.

"In just the first month of offering the Glacē treatment, the practice generated over $22,000 in revenue—and clients were rebooking before they even left the treatment room." Darcey Howe, RN

 

Presell and Launch Strategy: Build Hype Early

The key to a strong launch is creating excitement before the first treatment is even performed.

Announce before launch. Offering exclusive “first access” or discounted bundle treatment promotions creates urgency and gives clients a reason to book immediately. The treatment’s approachable price point and low-to-no downtime make it the ideal gateway to more advanced energy-based treatments —clients come for summer-glow skin, then upgrade to more.

During the initial launch campaign, every standalone or combo Glacē treatment came with a full-size sunscreen of the client’s choice. Small gifts like this helped drive bookings and encourage social sharing.

Update your website. Newly listed menu treatment services are often quickly noticed by clients who book online. As soon as the Glacē treatment appeared on the online booking menu, clients began asking about it, even before staff had the chance to introduce it.

Get staff excited. Prior to launch, we made sure that every single one of our staff members got a Glacē treatment. This was so they could experience the luxury and outstanding outcomes of the treatment for themselves. Their excitement and genuine belief in the treatment consistently shines through to the customer and helps to book treatments.

Consultations That Convert: Education + Energy-Based Device (EBD) Integration

Consultations are the perfect setting to position the Glacē treatment as both a starting point and complement to existing services.

Host complimentary consultations. Use consultations as an opportunity to explain how the Glacē treatment is powerful used both standalone or in combination with other EBDs*. It is the perfect starter treatment to ease new clients into a longer-term skin health journey, as well as the perfect summertime treatment for those who strive for a healthy natural glow.

Then, highlight its incredible synergy with other offerings—like microneedling or IPL—to encourage bundled bookings. This strategy not only drives clients’ interest and excitement, but can significantly boost upsells and add-ons to your medical spa’s revenue.

Train staff thoroughly. We make sure our staff have a complete understanding of how all our devices work and how each can impact the skin based on Fitzpatrick type, age, health, skin condition and treatment timeline. We then focus on client desired outcomes to enhance visible results and boost client compliance with a noticeable improvement in skin health while minimizing downtime and discomfort.

Talk about Glacē treatments everywhere. Once a client has entered your spa, they become your business to lose- so make the most of the opportunity by talking about the new Glacē treatment to everyone who walks through your doors. In my experience, clients who try the Glacē treatment often return, asking to include it in future visits, and booking more advanced services, creating a cycle of increased loyalty and revenue.

Learn more about the Glacē^™ Hydrodermabrasion Device

Bundles, Memberships, and Loyalty Programs

The Glacē treatment works as a standalone, but it really shines in packages.

Offer value bundles to raise average deal size and promote consumables. I’ve seen great success offering the Glacē treatment standalone and in combination* at the following price points:

• $350 full treatment
• $275 add-on (when combined with any EBD treatment)
• $600 with microneedling
• $1400 for full-face concierge combo

Depending on the package, the ROI per treatment ranged from $233–$933 (after costs)!

Launch VIP membership tiers or loyalty clubs. Monthly Glacē treatment sessions, discounted add-ons, or priority booking encouraged clients to stay consistent and spend significantly more annually.

Word of Mouth and Community Power Plays

Group events or community-focused parties. Hosted by local, influential clients, focus on these events to generate bookings and build organic buzz. Your clients really are walking billboards for your practice, so make sure everyone gets a before and after photo that they can show off to their friends- word of mouth referrals remain one of the most effective marketing tactics to spread awareness about your practice.

Encourage client reviews with easy front-desk QR codes and automatic follow-up requests—those with high ratings gain preferential exposure on Google and Yelp.

Social Media Strategy: Go Beyond Before and After’s

Post authentic content. Provider behind-the-scenes content, treatment reels, and relatable wellness tips are a great way to create more relatable and authentic presence than before-and-after photos alone. Everyone can share a before and after- showcase what makes your staff and your practice different from the competition.

Use short reels. Showcase step-by-step Glacē treatment infusions or combo services; add captions and clear CTAs like “Book your glow.” Especially if you use an online booking service, make sure to include the link to book in every post, bio, and platform you utilize to increase new bookings.

Final Thoughts

If you’re looking to invest in a high ROI, repeat booking facial experience, the Glacē treatment delivers.

As shared by Darcey, its success hinges on more than just the device—it’s about building staff excitement, education, launch momentum, and social authenticity around the treatment. With the Glacē treatment, med spas can deliver glowing skin – and glowing business results that shine!