How aesthetic services can help prevent physician burnout
Burnout is a serious problem in the medical profession and its detrimental effects can happen to anyone. It’s a good idea to become familiar with the major causes of burnout and there are plenty of actions that can be taken to make sure that burnout never reaches a point where it becomes a serious issue.
The power of cash-based aesthetic services
One tactic that can take care of a lot of burnout factors is expanding with cash-based aesthetic services. Adding aesthetic services like facial rejuvenation, laser hair removal and body shaping can increase cash flow, provide a creative outlet for physicians, and fill a need for some of your patient base. And, because many aesthetic procedures aren’t covered by insurance, the addition of it doesn’t require more cumbersome paperwork.
Dr. Falguni Patel, an obstetrician-gynecologist, made the leap at her medical practice in New Jersey.
“Prior to introducing aesthetics…I felt that I was a slave to work and didn’t spend time with my family,” said Patel. “Since adding aesthetic services, I am now able to strike the balance with good cash flow and enjoying medicine again. For myself, the passion for aesthetics had already been there for years. I loved the aesthetic side to it, as well as the connection it gave me with my patients.”
Growth of the aesthetics services industry
Offering aesthetics services now means participating in a growing industry. According to a report by Meticulous Market Research, the global medical aesthetics market is expected to reach $22.2 billion by 2025. That’s a compound annual growth rate (CAGR) of 11.5%. The bottom line? The popularity of aesthetic services doesn’t appear to be going anywhere and the client base should continue to grow.
Consider what appeals to your demographic
The majority of aesthetic procedures are performed on women. For Patel, and others in similar practices, there’s a built-in client base. There’s also an opportunity to connect on a deeper level with existing patients.
“I predominately treat women from ages 18 to 60 with the greatest numbers being between mid-30s and 50s,” explained Patel. “More than likely, your current patients are going to be the earliest adopters of aesthetic services offered within your practice. I started with my own patients by having conversations with them about the aesthetic services offered within my practice.”
Partner with experts
Choosing the right equipment supplier for your aesthetic services offering is important. And it’s especially important while you’re just getting started. Guidance from experts in the field is essential and will make the transition easier.
“I chose to work with Candela Corporation because thus far their support both in educational and technical aspects had surpassed my expectations.”
Click HERE to learn more about Dr. Patel, and how she built her business with aesthetic services.