According to the American Society for Aesthetic Plastic Surgery (ASAPS) report, Americans spent more than 12 Billion in 2014 - procedures for men up 43% over five year period. Among the top nonsurgical procedures are: Botulinum Toxin (up 84%) Hyaluronic Acid (up 94%) Nonsurgical skin tightening (up 37%) Intense Pulsed Light (up 44%)