Syneron Medical Ltd. (NASDAQ: ELOS), a global leader in the aesthetic medical device marketplace, launched a national advertising campaign on February 12, 2015 that promises to help achieve a "flatter tummy without the torture." The multi-channel campaign developed by leading Healthcare Advertising agency Abelson Taylor, highlights UltraShape® as a painless and viable alternative to traditional body shaping – especially for stubborn abdominal fat that is resistant to diet and exercise. Instead of completing sit-ups, the campaign highlights that consumers might drop up to two waist sizes in just three 45-minute sessions, with some visible results seen as early as two weeks. As the first and only FDA-approved non-invasive body contouring system of its kind, UltraShape offers measurable fat reduction to the abdominal area (an average of loss of 1.3 – 2.5 inches) without the risks associated with other fat reduction procedures. Pulsed focused ultrasound energy is used to precisely and non thermally target subcutaneous fat, while keeping the surrounding tissue, blood vessels, nerves and muscles intact.